| Operation Fort: Enlightened 4D Imaging | ||
| Company Overview: | ||
| Enlightened 4D Imaging (Enlightened) specializes in 3D and 4D ultrasounds. Using specialized ultrasound equipment they provide three dimensional high definition color prints and videos of babies during pregnancy. | ||
| Challenge: | ||
| In order to keep up with growing demand for its service Enlighted would need to purchase additional equipment, and expand its footprint. With a very specialized service Enlighted was able to draw customers from an extended region, but knew it was missing a key geographic market. Fort Inc. was given the challenge of identifying a central destination location that required minimal capital improvements so Enlighted could focus its resources on growth. | ||
| Strategy: | ||
| 1. | Identify business parks near well traveled destination locations | |
| 2. | Locate properties with specialized exam room amenities including: | |
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Dedicated power distribution | |
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Independent heating and cooling systems | |
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Layouts conducive to equipment and required lighting | |
| 3. | Create a competitive environment to identify the Landlords providing the most competitive package including: | ||
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Lowest rental rates | |
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Extended rent abatement | |
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Extensive tenant improvement allowances | |
| Results: | |
| Fort Inc. identified a competitively priced location centrally located to the Mall of America and MSP international airport. We negotiated free rent and an escalated rent structure beginning at reduced rates helping Enlightened absorb the cost of the business move and new equipment purchases. With the core amenities in place the landlord agreed to provide 100% turnkey construction allowing Enlighted to focus its resources on its growing business. | ||
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